WOLF App - Digital Driving School

I helped WOLF, one of the Netherlands’ leading driving schools, rethink their approach to education and driving lessons.

Art Direction, UX & UI Designer, Design Sprint Facilitator

To bring clarity and focus, we started by mapping their business model, defining personas, and outlining a customer journey to identify key opportunities.

This groundwork got used in a Design Sprint, where we conceptualized, prototyped, and validated a new digital learning experience that made driving education more engaging and accessible.

The result was an innovative concept that transformed WOLF’s teaching model - and ended up winning a Dutch Interactive Award - for its forward-thinking approach.