Digital Showroom

What started as a one-off flagship experience for Tommy Hilfiger evolved into a full-scale SaaS platform used by leading fashion brands including Nike, Calvin Klein, The North Face and Havaianas

Head of Design, UX Designer, Design Sprint Facilitator

As Head of Design, I helped guide this transition shaping the Digital Showroom from an immersive physical environment into a scalable digital ecosystem that redefined the wholesale experience.

Our challenge was to retain the emotional storytelling of the Tommy experience while making it modular, data-driven, and accessible across different brand identities and go-to-market models.

This meant balancing narrative design and functional UX, creating tools that felt both cinematic and operationally efficient.

Presentation slide with images of clothing on display, two people working on a digital touchscreen, and various information sections about digital showrooms and tools for clothing sales.
Hands working on a brainstorming board with drawings, notes, and sticky notes on a conference table, surrounded by papers, pens, and a laptop.
Group of people standing and discussing in a modern office with a glass wall covered with colorful sticky notes.
A wall with multiple sheets of paper pinned up, displaying charts, graphs, and images related to clothing and apparel design, with a large potted plant in the foreground to the right.
A group of five people gathered around a table in a meeting room, seen through a glass wall, with various papers, notebooks, and drinks on the table. Some are seated, and one person is standing.
Group of people engaged in a collaborative meeting or workshop in a modern, well-lit office space with whiteboards and slides.