LambWeston

LambWeston, a world-leading consumer brand, needed help to shape their new online strategy - building a digital foundation that could serve diverse audiences worldwide.

UX & UI Designer, Art Direction at Netvlies

French fries on a wooden serving tray lined with branded paper and a small container of dipping sauce on a dark blue surface.
Screenshot of a website on a tablet showing people on the street holding fries, with menu options for potato products and a section about Skin-on Stealth Fries.
Illustration of curly yellow French fries falling into an orange bowl.

At Netvlies we began with a strategic discovery phase, combining stakeholder interviews, business model reviews, and user research to uncover both business goals and real user needs.

From these insights, we created a concept and design framework flexible enough to power multiple platforms - from global websites to marketing dashboards and supplier portals.

Digital tablet displaying a KPI dashboard with various charts and metrics, surrounded by graphic elements resembling leaves and a bar graph.
A smartphone screen displays a logistics app with delivery details, including delivery number, weight, truck number, and batch number, with icons of currency and weight, and navigation icons at the bottom.

The result was a cohesive digital ecosystem that unified Lamb Weston’s brand presence across markets and turned their new visual identity into a scalable design system.

Tablet displaying a food product customization screen with a basket of fries, menu suggestions, and recommendations, set against a colorful background with abstract potato and fry shapes and the Lamb Weston logo.