Lamb Weston
Lamb Weston, a world-leading potato brand, asked me to help shape their new online strategy - building a digital foundation that could serve diverse audiences worldwide.
We began with a strategic discovery phase, combining stakeholder interviews, business model reviews, and user research to uncover both business goals and real user needs.
From these insights, we created a concept and design framework flexible enough to power multiple platforms - from global websites to marketing dashboards and supplier portals.
The result was a cohesive digital ecosystem that unified Lamb Weston’s brand presence across markets and turned their new visual identity into a scalable design system.
