WOLF App - Digital Driving School

I helped WOLF, one of the Netherlands’ leading driving schools, rethink their approach to education and driving lessons.

To bring clarity and focus, I started by mapping their business model, defining personas, and outlining a customer journey to identify key opportunities.

This groundwork got used in a Design Sprint, where we conceptualized, prototyped, and validated a new digital learning experience that made driving education more engaging and accessible.

The result was an innovative concept that transformed WOLF’s teaching model - and earned a Dutch Interactive Award for its forward-thinking approach.