WOLF App - Digital Driving School

At Netvlies I helped WOLF, one of the Netherlands’ leading driving schools, rethink their approach to education and driving lessons.

Art Direction, UX & UI Designer, Design Sprint Facilitator at Netvlies

A woman holding a smartphone with a messaging app showing her greeting, standing next to a police car at night with lights off, on a dark road. The background features a bright yellow collage with the word 'WOLF' in large black letters, eye symbols, and a hand making a shaka sign, along with an illustration of a wolf's face and other icons.

To bring clarity and focus, we started by mapping their business model, defining personas, and outlining a customer journey to identify key opportunities.

This groundwork got used in a Design Sprint, where we conceptualized, prototyped, and validated a new digital learning experience that made driving education more engaging and accessible.

A collection of six smartphone screens displaying various mobile apps with different interfaces, including profiles, tutorials, avatars, chat messages, dashboards, and instructional videos, along with a cartoon character at the bottom holding a badge and surrounded by confetti.
Mobile app screen showing a cartoon avatar customization with a yellow background and a face with glasses, black eyebrows, and a mustache. Text in Dutch says 'Kies jouw avatar!' with a black button labeled 'Max' and a smaller text 'Kies' below.
A webpage displayed on a tablet showing a cartoon illustration of a woman standing next to a small black car with the word "WOLF" written on it, and a cityscape background with clouds; navigation links and a yellow button are visible.
A white smartphone with four black and white stickers on its back, placed inside a blue fabric pocket. The stickers depict a steering wheel, a hand holding a card, a shaka sign, and a key.
Screenshots of a mobile app interface for scheduling and starting tests for obtaining a driver's license in Breda, with graphics, icons, and text in Dutch.

The result was an innovative concept that transformed WOLF’s teaching model - and ended up winning two  Gold Dutch Interactive Awards - for its forward-thinking approach.